Cultivate Divergent Thinking
Deploy digital transformation and get better results.
COGECO DIFFUSION
DIGITAL TRANSFORMATIONThe digital transformation of an organization can affect its revenue if it is not properly embedded within its operations.
COGECO DIFFUSION
DIGITAL TRANSFORMATIONNew technology caused a major disruption in the radio listening habits. We defined both the digital product to be marketed and the business model with senior management. An action plan was proposed to allow for this digital transformation to occur without affecting the operations as a whole.
ADIDAS GLOBAL
CLIENT EXPERIENCEDefining the digital shopping experience in a commercial retail trade is a challenge for companies wanting to make this shift.
ADIDAS GLOBAL
CLIENT EXPERIENCEAn important issue for Adidas was the proposal of a premium shopping experience through different digital channels. With senior management, we analyzed different foreseeable solutions so that the strategy could be implemented as much on the global level as on the local level.
THE CHAMBER OF COMMERCE OF METROPOLITAN MONTREAL
CONTENT MARKETINGCreating content for brands has become inevitable, but this organizational model is usually far from the financial reality.
THE CHAMBER OF COMMERCE OF METROPOLITAN MONTREAL
CONTENT MARKETINGThe brand relevance in the digital age needs to be reflected in content that has been adapted. With the senior management team, we defined the internal process to implement, future employee profiles, as well as performance indicators to use.
ONE DROP
MEDIA AUDITAdvertising investment should be assessed often to ensure that the data submitted in the performance reports are objective.
ONE DROP
MEDIA AUDITWith the senior management team, we assessed the digital campaigns in order to make recommendations to allocate the most efficient budget possible according to the target objectives.
TÉLÉ-QUÉBEC
BUSINESS MODELDeveloping a mobile application requires different strategic decisions to be taken accompanied by a financial analysis in order to ensure commercial success.
TÉLÉ-QUÉBEC
BUSINESS MODELRespecting the social mission is Télé-Québec’s priority. As part of the mobile application launch and along with the team of senior management, we proposed difference sources of revenue possible as well as the operational costs related to each one.
COTY CANADA
DIGITAL TRAININGTraining an entire workforce on the best strategies and digital tactics is a priority for many organizations.
COTY CANADA
DIGITAL TRAININGThe marketing departments at COTY Canada located in Montreal and Toronto were looking to standardize their digital marketing practices. After studying their needs, we designed and tailored training, which took into account their industry and the market norms.
DAINTY FOODS
DIGITAL STRATEGYNew brand positioning requires the delivery of the brand promise through an ecosystem.
DAINTY FOODS
DIGITAL STRATEGYWe accompanied Dainty Foods senior management in their choice and evaluation of different strategic partners in order to support an integrated and coherent vision of all communication
ORDRE DES CONSEILLERS EN RESSOURCES HUMAINES AGRÉÉS
ADVERTISING CAMPAIGNCreating advertising campaigns that combine efficiently traditional and digital media requires a strategic vision.
ORDRE DES CONSEILLERS EN RESSOURCES HUMAINES AGRÉÉS
ADVERTISING CAMPAIGNThe Ordre des conseillers en ressources humaines agréés mandated us to design different communication campaigns aiming to reach its market segments.
GROUPE PRÉVEL
VISUAL IDENTITYCreating brands across an integrated experience is a vital part of customers acquisition.
GROUPE PRÉVEL
VISUAL IDENTITYThe real estate developers, Groupe Prével, entrusted us with the creation of the brand for various real estate projects as well as for the implementations and execution of the advertising campaigns.
SAQ
SOCIAL MEDIAMeasuring each digital tactic in order to evaluate the global return on investment is part of every project that we work on.
SAQ
SOCIAL MEDIAKnowing the customers lifetime value is crucial for making the best strategic decisions. The SAQ asked us to create a model allowing them to measure their return on investment with respect to social media usage.
CAISSE DE DÉPÔT ET PLACEMENT DU QUÉBEC
ONLINE REPUTATIONMeasuring the opinions of the public and the different stakeholders in real-time is now possible thanks to semantic analysis software.
CAISSE DE DÉPÔT ET PLACEMENT DU QUÉBEC
ONLINE REPUTATIONUpon revealing their financial results, la Caisse de dépôt et placement du Québec entrusted us with carrying out strategic foresight to know its online reputation.
BELL CANADA ENTREPRISES
DIGITAL PRODUCTDesigning digital platform for preferred clients is a strategy to consider for B2B
BELL CANADA ENTREPRISES
DIGITAL PRODUCTA fundamental objective in business marketing is to connect with clients. The president of BCE mandated us to evaluate the making of a virtual community intended for clients who have a c-level profile.
