COGECO DIFFUSION

DIGITAL TRANSFORMATION

The digital transformation of an organization can affect its revenue if it is not properly embedded within its operations.

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COGECO DIFFUSION

DIGITAL TRANSFORMATION

New technology caused a major disruption in the radio listening habits. We defined both the digital product to be marketed and the business model with senior management. An action plan was proposed to allow for this digital transformation to occur without affecting the operations as a whole.

ADIDAS GLOBAL

CLIENT EXPERIENCE

Defining the digital shopping experience in a commercial retail trade is a challenge for companies wanting to make this shift.

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ADIDAS GLOBAL

CLIENT EXPERIENCE

An important issue for Adidas was the proposal of a premium shopping experience through different digital channels. With senior management, we analyzed different foreseeable solutions so that the strategy could be implemented as much on the global level as on the local level.  

THE CHAMBER OF COMMERCE OF METROPOLITAN MONTREAL

CONTENT MARKETING

Creating content for brands has become inevitable, but this organizational model is usually far from the financial reality.

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THE CHAMBER OF COMMERCE OF METROPOLITAN MONTREAL

CONTENT MARKETING

The brand relevance in the digital age needs to be reflected in content that has been adapted. With the senior management team, we defined the internal process to implement, future employee profiles, as well as performance indicators to use.

ONE DROP

MEDIA AUDIT

Advertising investment should be assessed often to ensure that the data submitted in the performance reports are objective.

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ONE DROP

MEDIA AUDIT

With the senior management team, we assessed the digital campaigns in order to make recommendations to allocate the most efficient budget possible according to the target objectives.

TÉLÉ-QUÉBEC

BUSINESS MODEL

Developing a mobile application requires different strategic decisions to be taken accompanied by a financial analysis in order to ensure commercial success.

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TÉLÉ-QUÉBEC

BUSINESS MODEL

Respecting the social mission is Télé-Québec’s priority. As part of the mobile application launch and along with the team of senior management, we proposed difference sources of revenue possible as well as the operational costs related to each one.

COTY CANADA

DIGITAL TRAINING

Training an entire workforce on the best strategies and digital tactics is a priority for many organizations.

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COTY CANADA

DIGITAL TRAINING

The marketing departments at COTY Canada located in Montreal and Toronto were looking to standardize their digital marketing practices. After studying their needs, we designed and tailored training, which took into account their industry and the market norms.

DAINTY FOODS

DIGITAL STRATEGY

New brand positioning requires the delivery of the brand promise through an ecosystem.

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DAINTY FOODS

DIGITAL STRATEGY

We accompanied Dainty Foods senior management in their choice and evaluation of different strategic partners in order to support an integrated and coherent vision of all communication

ORDRE DES CONSEILLERS EN RESSOURCES HUMAINES AGRÉÉS

ADVERTISING CAMPAIGN

Creating advertising campaigns that combine efficiently traditional and digital media requires a strategic vision.

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ORDRE DES CONSEILLERS EN RESSOURCES HUMAINES AGRÉÉS

ADVERTISING CAMPAIGN

The Ordre des conseillers en ressources humaines agréés mandated us to design different communication campaigns aiming to reach its market segments.

GROUPE PRÉVEL

VISUAL IDENTITY

Creating brands across an integrated experience is a vital part of customers acquisition.

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GROUPE PRÉVEL

VISUAL IDENTITY

The real estate developers, Groupe Prével, entrusted us with the creation of the brand for various real estate projects as well as for the implementations and execution of the advertising campaigns.

SAQ

SOCIAL MEDIA

Measuring each digital tactic in order to evaluate the global return on investment is part of every project that we work on.

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SAQ

SOCIAL MEDIA

Knowing the customers lifetime value is crucial for making the best strategic decisions. The SAQ asked us to create a model allowing them to measure their return on investment with respect to social media usage.

CAISSE DE DÉPÔT ET PLACEMENT DU QUÉBEC

ONLINE REPUTATION

Measuring the opinions of the public and the different stakeholders in real-time is now possible thanks to semantic analysis software.

    

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CAISSE DE DÉPÔT ET PLACEMENT DU QUÉBEC

ONLINE REPUTATION

Upon revealing their financial results, la Caisse de dépôt et placement du Québec entrusted us with carrying out strategic foresight to know its online reputation.

BELL CANADA ENTREPRISES

DIGITAL PRODUCT

Designing digital platform for preferred clients is a strategy to consider for B2B

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BELL CANADA ENTREPRISES

DIGITAL PRODUCT

A fundamental objective in business marketing is to connect with clients. The president of BCE mandated us to evaluate the making of a virtual community intended for clients who have a c-level profile.